action camera web commercials
In the spring of 2015, GPS technology company TomTom introduced a new product, the Bandit action cam. I co-filmed the three main web commercials together with photographer / filmmaker Michiel Rotgans in France, the Netherlands and Norway, with production company Lukkien handling the post-production process.
Apart from cool action shots the focus was on the shake to edit feature. Thanks to a range of sensors the camera selects your fastest sections and biggest tricks as highlights, after which you only have to shake the phone that’s connected to the camera, and voilá: it gives you a short edited video, instantly ready to share.